Marketing Analytics and Data Science at Rijksuniversiteit Groningen is a 60-credit, 1-year, in-person msc program based in Groningen, NL. Tuition is €22,200.
The program teaches advanced statistical techniques to analyze big data for marketing performance assessment and customer insights, covering data engineering, data science methods, and ethical implications of digitalization in marketing. It includes mandatory courses, electives, and a Master's thesis.
GPA thresholds, GRE/TOEFL/IELTS minimums, essay counts, recommendation letters, prerequisites, admissions contacts, and country-specific requirements like APS certification, portfolio submissions, or GATE scores.
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