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    Aston University

    Digital Marketing and Analytics MSc

    Last verified against the official program page on .

    Birmingham, GBMScIn-person1 year
    £25,500.00
    Tuition
    over 12mo
    50%
    Acceptance
    of applicants

    Digital Marketing and Analytics MSc at Aston University is a 1-year, in-person MSc program based in Birmingham, GB. Tuition is £25,500.

    About the program

    Blends digital marketing theories with practical skills in areas such as e-commerce, big data analytics, digital psychology, buyer behaviour, content marketing, and digital advertising.

    Focus: coursework
    Aston University top 100 worldwide for Marketing (QS World University Rankings by Subject 2025) | 16th out of 90 (Complete University Guide 2026)

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    Standardized tests

    GRE
    optional
    GMAT
    optional
    TOEFL
    required
    Min 93
    IELTS
    required
    Min 6.5

    After the program

    Post-study work rights

    2 years (Graduate Route)

    £12,000.00
    Annual living cost

    Application Checklist

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    Prerequisites

    Specific coursework this program expects you to have completed: calculus, linear algebra, programming, statistics, and subject-specific prerequisites where applicable.

    Recommendations

    Exact count of letters required, whether academic vs professional references are preferred, and any program-specific guidance on who to ask.

    Essays

    Number of essays required (statement of purpose, personal statement, diversity statement), prompts where the program publishes them, and whether supplemental essays are optional or mandatory.

    Contact

    Direct email and phone for the admissions office handling this program, plus a link to the program-specific inquiry page where available.

    Frequently asked questions

    How much does Digital Marketing and Analytics MSc at Aston University cost?
    The total estimated tuition for Digital Marketing and Analytics MSc at Aston University is £25,500.
    Is Digital Marketing and Analytics MSc at Aston University online or in-person?
    Digital Marketing and Analytics MSc at Aston University is offered in-person.
    How long does Digital Marketing and Analytics MSc at Aston University take to complete?
    Digital Marketing and Analytics MSc at Aston University is structured around 1 year.
    What GPA is required for Digital Marketing and Analytics MSc at Aston University?
    Per the program's published guidance: 2:2 (lower second-class honours) degree or equivalent
    How competitive is Digital Marketing and Analytics MSc at Aston University?
    Digital Marketing and Analytics MSc at Aston University reports an acceptance rate of approximately 50%.