Marketing Analytics and Insights (M.S.)

Last verified against the official program page on April 20, 2026.

University Park, USMMktOnline2 years

$32,340.00

Tuition

over 24mo

Credits

$85.00

App fee

Marketing Analytics and Insights (M.S.) at The Pennsylvania State University is a 30-credit, 2-year, online MMkt program based in University Park, US. Tuition is $32,340.

About the program

Program covers marketing analytics for digital marketing communications, customer experience and lifecycle, and brand management. Students apply analytics tools to real data sets for marketing decision-making.

Focus: coursework

Part-time option

Your fit

Match

Pro users see a 0 to 100 match score personalized to their academic profile, plus a per-component breakdown (major, GPA, tests, work experience, and more).

Admissions

Pro

Unlock full admissions requirements

GPA thresholds, GRE/TOEFL/IELTS minimums, essay counts, recommendation letters, prerequisites, admissions contacts, and country-specific requirements like APS certification, portfolio submissions, or GATE scores.

Deadlines

Fall 2026

Jul 15, 2026

Spring 2027

Nov 15, 2026

Standardized tests

TOEFL

optional

Min English proficiency test scores (TOEFL/IELTS) may be required for international applicants. TOEFL iBT: overall score of at least 4.5 with a 3.5 or greater on the speaking section. (For tests taken prior to January 21, 2026: overall score of at least 80 with a minimum speaking score of 19)

IELTS

optional

Min English proficiency test scores (TOEFL/IELTS) may be required for international applicants. IELTS Academic Test: minimum overall band score of 6.5

After the program

Post-study work rights

12 months OPT (US)

Application Checklist

See admits on GradCafe

Self-reported profiles of past applicants to this program.

Prerequisites

Specific coursework this program expects you to have completed: calculus, linear algebra, programming, statistics, and subject-specific prerequisites where applicable.

Recommendations

Exact count of letters required, whether academic vs professional references are preferred, and any program-specific guidance on who to ask.

Essays

Number of essays required (statement of purpose, personal statement, diversity statement), prompts where the program publishes them, and whether supplemental essays are optional or mandatory.

Contact

Direct email and phone for the admissions office handling this program, plus a link to the program-specific inquiry page where available.

Frequently asked questions

How much does Marketing Analytics and Insights (M.S.) at The Pennsylvania State University cost?: The total estimated tuition for Marketing Analytics and Insights (M.S.) at The Pennsylvania State University is $32,340 across 30 required credits.
Is Marketing Analytics and Insights (M.S.) at The Pennsylvania State University online or in-person?: Marketing Analytics and Insights (M.S.) at The Pennsylvania State University is offered online, so students can complete coursework remotely.
How long does Marketing Analytics and Insights (M.S.) at The Pennsylvania State University take to complete?: Marketing Analytics and Insights (M.S.) at The Pennsylvania State University is structured around 2 years and 30 credits.
What GPA is required for Marketing Analytics and Insights (M.S.) at The Pennsylvania State University?: Per the program's published guidance: 3.0 minimum undergraduate GPA
What work-permit options follow Marketing Analytics and Insights (M.S.) at The Pennsylvania State University?: Post-completion work rights for Marketing Analytics and Insights (M.S.) at The Pennsylvania State University: 12 months OPT (US)