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    Université Laval

    Master of Business Administration - Digital Marketing

    Last verified against the official program page on .

    Quebec City, CAMBAHybrid2 yearsFrench
    CA$17,602.56
    Tuition
    over 24mo
    45
    Credits
    CA$101.49
    App fee

    Master of Business Administration - Digital Marketing at Université Laval is a 45-credit, 2-year, hybrid MBA program based in Quebec City, CA. Tuition is CA$17,603.

    About the program

    The program covers digital marketing concepts, tools, and activities including e-business technology, strategy, design, usability, business process analysis, performance measurement, RFM segmentation, and data mining. It focuses on designing digital marketing plans, measuring effectiveness, and integrating digital dimensions into business operations and strategic decisions.

    Focus: coursework
    QS World University Rankings: 469 | US News: 16
    Part-time option

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    Admissions

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    GPA thresholds, GRE/TOEFL/IELTS minimums, essay counts, recommendation letters, prerequisites, admissions contacts, and country-specific requirements like APS certification, portfolio submissions, or GATE scores.

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    Deadlines

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    Exact application deadlines for each term (Fall, Spring, Summer, Rolling), with priority and final dates where the program distinguishes them.

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    Standardized tests

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    After the program

    Post-study work rights

    3 years (PGWP)

    $22,000.00
    Annual living cost

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    Self-reported profiles of past applicants to this program.

    Prerequisites

    Specific coursework this program expects you to have completed: calculus, linear algebra, programming, statistics, and subject-specific prerequisites where applicable.

    Recommendations

    Exact count of letters required, whether academic vs professional references are preferred, and any program-specific guidance on who to ask.

    Essays

    Number of essays required (statement of purpose, personal statement, diversity statement), prompts where the program publishes them, and whether supplemental essays are optional or mandatory.

    Contact

    Direct email and phone for the admissions office handling this program, plus a link to the program-specific inquiry page where available.

    Frequently asked questions

    How much does Master of Business Administration - Digital Marketing at Université Laval cost?
    The total estimated tuition for Master of Business Administration - Digital Marketing at Université Laval is CA$17,603 across 45 required credits.
    Is Master of Business Administration - Digital Marketing at Université Laval online or in-person?
    Master of Business Administration - Digital Marketing at Université Laval is offered hybrid.
    How long does Master of Business Administration - Digital Marketing at Université Laval take to complete?
    Master of Business Administration - Digital Marketing at Université Laval is structured around 2 years and 45 credits.
    What GPA is required for Master of Business Administration - Digital Marketing at Université Laval?
    Per the program's published guidance: 3,22 sur 4,33
    What work-permit options follow Master of Business Administration - Digital Marketing at Université Laval?
    Post-completion work rights for Master of Business Administration - Digital Marketing at Université Laval: 3 years (PGWP)