Skip to main content
    GradsMatch
    Back to Programs
    University of Florida

    Master of Arts in Mass Communication - Audience Analytics

    Last verified against the official program page on .

    Gainesville, USMAOnline2 years
    $32,773.00
    Tuition
    over 24mo
    37
    Credits
    $30.00
    App fee

    Master of Arts in Mass Communication - Audience Analytics at University of Florida is a 37-credit, 2-year, online MA program based in Gainesville, US. Tuition is $32,773.

    About the program

    The program covers consumer behavior, data analysis, and media and audience research methods. It focuses on analyzing audience data, identifying trends, and communicating insights within the media marketplace.

    Focus: coursework
    Part-time option

    Your fit

    Match

    Pro users see a 0 to 100 match score personalized to their academic profile, plus a per-component breakdown (major, GPA, tests, work experience, and more).

    Admissions

    Pro

    Unlock full admissions requirements

    GPA thresholds, GRE/TOEFL/IELTS minimums, essay counts, recommendation letters, prerequisites, admissions contacts, and country-specific requirements like APS certification, portfolio submissions, or GATE scores.

    Sign in to view - it's free

    Deadlines

    Spring 2027
    Oct 1, 2026

    Standardized tests

    TOEFL
    required
    Min TOEFL: 550 (paper test), 90 (internet-based), 27 (Writing), 26 (Speaking)
    IELTS
    required
    Min IELTS: 7

    After the program

    Post-study work rights

    Not eligible (online program)

    $18,090.00
    Annual living cost

    Application Checklist

    Sign in to track what you need to submit for this program.

    Sign in
    See admits on GradCafe
    Self-reported profiles of past applicants to this program.

    Prerequisites

    Specific coursework this program expects you to have completed: calculus, linear algebra, programming, statistics, and subject-specific prerequisites where applicable.

    Recommendations

    Exact count of letters required, whether academic vs professional references are preferred, and any program-specific guidance on who to ask.

    Essays

    Number of essays required (statement of purpose, personal statement, diversity statement), prompts where the program publishes them, and whether supplemental essays are optional or mandatory.

    Contact

    Direct email and phone for the admissions office handling this program, plus a link to the program-specific inquiry page where available.

    Frequently asked questions

    How much does Master of Arts in Mass Communication - Audience Analytics at University of Florida cost?
    The total estimated tuition for Master of Arts in Mass Communication - Audience Analytics at University of Florida is $32,773 across 37 required credits.
    Is Master of Arts in Mass Communication - Audience Analytics at University of Florida online or in-person?
    Master of Arts in Mass Communication - Audience Analytics at University of Florida is offered online, so students can complete coursework remotely.
    How long does Master of Arts in Mass Communication - Audience Analytics at University of Florida take to complete?
    Master of Arts in Mass Communication - Audience Analytics at University of Florida is structured around 2 years and 37 credits.
    What GPA is required for Master of Arts in Mass Communication - Audience Analytics at University of Florida?
    Per the program's published guidance: minimum upper-division undergraduate GPA of 3.0 or higher
    What work-permit options follow Master of Arts in Mass Communication - Audience Analytics at University of Florida?
    Post-completion work rights for Master of Arts in Mass Communication - Audience Analytics at University of Florida: Not eligible (online program)