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    University of Groningen

    Marketing Analytics and Data Science

    Last verified against the official program page on .

    Groningen, NLMScIn-person1 year
    €22,200.00
    Tuition
    over 12mo
    60
    Credits
    €100.00
    App fee

    Marketing Analytics and Data Science at University of Groningen is a 60-credit, 1-year, in-person MSc program based in Groningen, NL. Tuition is €22,200.

    About the program

    The program teaches advanced statistical techniques to analyze big data for marketing performance assessment and customer insights, covering data engineering, data science methods, and ethical implications of digitalization in marketing. It includes mandatory courses, electives, and a Master's thesis.

    Focus: both
    51 (QS World University Rankings by Subject 2025: Marketing)

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    Deadlines

    February 2027
    Oct 15, 2026
    Spring 2027
    Oct 15, 2026

    Standardized tests

    TOEFL
    required
    Min Internet-based (iBT) TOEFL test overall 90 (Speaking score 20; Writing score 24)
    IELTS
    required
    Min IELTS Academic test overall score 6.5 (Speaking score 6; Writing score 6.5)

    After the program

    Post-study work rights

    1 year Orientation Year visa (Netherlands)

    €29,651.00
    Avg starting salary
    €11,000.00
    Annual living cost

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    Prerequisites

    Specific coursework this program expects you to have completed: calculus, linear algebra, programming, statistics, and subject-specific prerequisites where applicable.

    Recommendations

    Exact count of letters required, whether academic vs professional references are preferred, and any program-specific guidance on who to ask.

    Essays

    Number of essays required (statement of purpose, personal statement, diversity statement), prompts where the program publishes them, and whether supplemental essays are optional or mandatory.

    Contact

    Direct email and phone for the admissions office handling this program, plus a link to the program-specific inquiry page where available.

    Frequently asked questions

    How much does Marketing Analytics and Data Science at University of Groningen cost?
    The total estimated tuition for Marketing Analytics and Data Science at University of Groningen is €22,200 across 60 required credits.
    Is Marketing Analytics and Data Science at University of Groningen online or in-person?
    Marketing Analytics and Data Science at University of Groningen is offered in-person.
    How long does Marketing Analytics and Data Science at University of Groningen take to complete?
    Marketing Analytics and Data Science at University of Groningen is structured around 1 year and 60 credits.
    What work-permit options follow Marketing Analytics and Data Science at University of Groningen?
    Post-completion work rights for Marketing Analytics and Data Science at University of Groningen: 1 year Orientation Year visa (Netherlands)