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    University of Guelph

    Master of Science in Marketing and Consumer Studies

    Last verified against the official program page on .

    Guelph, CAMScIn-person2 years
    CA$79,350.00
    Tuition
    over 24mo
    CA$125.00
    App fee

    Master of Science in Marketing and Consumer Studies at University of Guelph is a 2-year, in-person MSc program based in Guelph, CA. Tuition is CA$79,350.

    About the program

    The program examines, understands, and influences markets and consumers through two pathways: a two-year thesis-based option with methodological training or a one-year course-based option with a major research project. It covers consumer behaviour, marketing theory, measurement, analysis, and electives in marketing topics.

    Focus: both

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    Deadlines

    Fall 2027
    Apr 1, 2027

    Standardized tests

    GRE
    required
    Min 55th percentile across all sections (preferred for competitive admission)
    GMAT
    optional
    Min 550 (preferred for competitive admission)
    TOEFL
    required
    Min Overall score of 89 with no individual score less than 21.
    IELTS
    required
    Min Overall score of 6.5 with no band less than 6.0.

    After the program

    Post-study work rights

    3 years PGWP (Canada)

    CA$22,494.00
    Annual living cost

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    Prerequisites

    Specific coursework this program expects you to have completed: calculus, linear algebra, programming, statistics, and subject-specific prerequisites where applicable.

    Recommendations

    Exact count of letters required, whether academic vs professional references are preferred, and any program-specific guidance on who to ask.

    Essays

    Number of essays required (statement of purpose, personal statement, diversity statement), prompts where the program publishes them, and whether supplemental essays are optional or mandatory.

    Contact

    Direct email and phone for the admissions office handling this program, plus a link to the program-specific inquiry page where available.

    Frequently asked questions

    How much does Master of Science in Marketing and Consumer Studies at University of Guelph cost?
    The total estimated tuition for Master of Science in Marketing and Consumer Studies at University of Guelph is CA$79,350.
    Is Master of Science in Marketing and Consumer Studies at University of Guelph online or in-person?
    Master of Science in Marketing and Consumer Studies at University of Guelph is offered in-person.
    How long does Master of Science in Marketing and Consumer Studies at University of Guelph take to complete?
    Master of Science in Marketing and Consumer Studies at University of Guelph is structured around 2 years.
    What GPA is required for Master of Science in Marketing and Consumer Studies at University of Guelph?
    Per the program's published guidance: B average (73-76%) in the final two years of undergraduate study
    What work-permit options follow Master of Science in Marketing and Consumer Studies at University of Guelph?
    Post-completion work rights for Master of Science in Marketing and Consumer Studies at University of Guelph: 3 years PGWP (Canada)