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    University of Kentucky

    Master of Science in Marketing

    Last verified against the official program page on .

    Lexington, USMSHybrid10 months
    $39,630.00
    Tuition
    over 10mo
    97%
    Acceptance
    of applicants
    30
    Credits
    $75.00
    App fee

    Master of Science in Marketing at University of Kentucky is a 30-credit, 10-month, hybrid MS program based in Lexington, US. Tuition is $39,630.

    About the program

    30 credit-hour program with 4 core classes in marketing management, research, consumer insights, and new product development capstone, plus 6 electives covering digital marketing, branding, analytics, and related topics.

    Focus: coursework
    Part-time option

    Your fit

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    Admissions

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    GPA thresholds, GRE/TOEFL/IELTS minimums, essay counts, recommendation letters, prerequisites, admissions contacts, and country-specific requirements like APS certification, portfolio submissions, or GATE scores.

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    Deadlines

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    Exact application deadlines for each term (Fall, Spring, Summer, Rolling), with priority and final dates where the program distinguishes them.

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    Standardized tests

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    Which tests are required, optional, or waived (GRE, GMAT, TOEFL, IELTS, Duolingo), minimum scores including separate verbal / quant sections, and program codes for score reporting.

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    After the program

    Post-study work rights

    12 months OPT (US standard for non-STEM master’s degrees)

    $17,000.00
    Annual living cost

    Application Checklist

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    Self-reported profiles of past applicants to this program.

    Prerequisites

    Specific coursework this program expects you to have completed: calculus, linear algebra, programming, statistics, and subject-specific prerequisites where applicable.

    Recommendations

    Exact count of letters required, whether academic vs professional references are preferred, and any program-specific guidance on who to ask.

    Essays

    Number of essays required (statement of purpose, personal statement, diversity statement), prompts where the program publishes them, and whether supplemental essays are optional or mandatory.

    Contact

    Direct email and phone for the admissions office handling this program, plus a link to the program-specific inquiry page where available.

    Frequently asked questions

    How much does Master of Science in Marketing at University of Kentucky cost?
    The total estimated tuition for Master of Science in Marketing at University of Kentucky is $39,630 across 30 required credits.
    Is Master of Science in Marketing at University of Kentucky online or in-person?
    Master of Science in Marketing at University of Kentucky is offered hybrid.
    How long does Master of Science in Marketing at University of Kentucky take to complete?
    Master of Science in Marketing at University of Kentucky is structured around 10 months and 30 credits.
    What GPA is required for Master of Science in Marketing at University of Kentucky?
    Per the program's published guidance: Minimum undergraduate GPA of 2.75 (out of 4.0)
    How competitive is Master of Science in Marketing at University of Kentucky?
    Master of Science in Marketing at University of Kentucky reports an acceptance rate of approximately 97%.