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    University of Rochester

    Marketing Analytics (MS)

    Last verified against the official program page on .

    Rochester, USMSIn-person1 year
    STEM-OPT
    $65,000.00
    Tuition
    over 12mo
    35.9%
    Acceptance
    of applicants
    73
    Cohort
    students
    $90.00
    App fee

    Marketing Analytics (MS) at University of Rochester is a 1-year, in-person MS program based in Rochester, US. Tuition is $65,000 and the program is STEM-OPT eligible for international students.

    About the program

    The program provides training in data management, predictive and causal analytics, statistics, economics, marketing strategy, and programming to interpret marketing data and drive business decisions in areas like market research, sales analytics, and pricing.

    Focus: coursework

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    Admissions

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    GPA thresholds, GRE/TOEFL/IELTS minimums, essay counts, recommendation letters, prerequisites, admissions contacts, and country-specific requirements like APS certification, portfolio submissions, or GATE scores.

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    Deadlines

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    Exact application deadlines for each term (Fall, Spring, Summer, Rolling), with priority and final dates where the program distinguishes them.

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    Standardized tests

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    Which tests are required, optional, or waived (GRE, GMAT, TOEFL, IELTS, Duolingo), minimum scores including separate verbal / quant sections, and program codes for score reporting.

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    After the program

    Post-study work rights

    12 months OPT + 24 months STEM OPT (US)

    $76,896.00
    Avg starting salary
    $18,396.00
    Annual living cost

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    Prerequisites

    Specific coursework this program expects you to have completed: calculus, linear algebra, programming, statistics, and subject-specific prerequisites where applicable.

    Recommendations

    Exact count of letters required, whether academic vs professional references are preferred, and any program-specific guidance on who to ask.

    Essays

    Number of essays required (statement of purpose, personal statement, diversity statement), prompts where the program publishes them, and whether supplemental essays are optional or mandatory.

    Contact

    Direct email and phone for the admissions office handling this program, plus a link to the program-specific inquiry page where available.

    Frequently asked questions

    How much does Marketing Analytics (MS) at University of Rochester cost?
    The total estimated tuition for Marketing Analytics (MS) at University of Rochester is $65,000.
    Is Marketing Analytics (MS) at University of Rochester online or in-person?
    Marketing Analytics (MS) at University of Rochester is offered in-person.
    How long does Marketing Analytics (MS) at University of Rochester take to complete?
    Marketing Analytics (MS) at University of Rochester is structured around 1 year.
    Is Marketing Analytics (MS) at University of Rochester STEM-OPT eligible?
    Yes - Marketing Analytics (MS) at University of Rochester is STEM-OPT designated, allowing international graduates to extend their post-completion OPT for up to 36 months total.
    How competitive is Marketing Analytics (MS) at University of Rochester?
    Marketing Analytics (MS) at University of Rochester reports an acceptance rate of approximately 35.9%.