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    Maynooth University

    MSc Consumer Insights and Branding Strategy

    Last verified against the official program page on .

    Maynooth, IEMScIn-person1 year
    €18,000.00
    Tuition
    over 12mo
    73%
    Acceptance
    of applicants
    €50.00
    App fee

    MSc Consumer Insights and Branding Strategy at Maynooth University is a 1-year, in-person MSc program based in Maynooth, IE. Tuition is €18,000.

    About the program

    Program covers consumer behaviour, branding strategy, data-driven marketing, and integrated communications. Focuses on gaining consumer insights to inform branding decisions, with options for industry placement, branding project, or dissertation in final semester.

    Focus: coursework
    Times Higher Education (World University Rankings 2025): Maynooth University ranked 501–600
    Part-time option

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    Admissions

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    Deadlines

    September 2026 Intake
    Aug 14, 2026

    Standardized tests

    TOEFL
    required
    Min iBT: 90 with no less than 21 in writing and at least 19 in every other section
    IELTS
    required
    Min 6.5 with no less than 6.0 in each band

    After the program

    Post-study work rights

    Up to 24 months under Ireland’s Third Level Graduate Programme (Stamp 1G) for Level 9 taught master’s graduates (12 months initially, renewable for a further 12 months subject to job-search steps).

    €11,000.00
    Annual living cost

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    Self-reported profiles of past applicants to this program.

    Prerequisites

    Specific coursework this program expects you to have completed: calculus, linear algebra, programming, statistics, and subject-specific prerequisites where applicable.

    Recommendations

    Exact count of letters required, whether academic vs professional references are preferred, and any program-specific guidance on who to ask.

    Essays

    Number of essays required (statement of purpose, personal statement, diversity statement), prompts where the program publishes them, and whether supplemental essays are optional or mandatory.

    Contact

    Direct email and phone for the admissions office handling this program, plus a link to the program-specific inquiry page where available.

    Frequently asked questions

    How much does MSc Consumer Insights and Branding Strategy at Maynooth University cost?
    The total estimated tuition for MSc Consumer Insights and Branding Strategy at Maynooth University is €18,000.
    Is MSc Consumer Insights and Branding Strategy at Maynooth University online or in-person?
    MSc Consumer Insights and Branding Strategy at Maynooth University is offered in-person.
    How long does MSc Consumer Insights and Branding Strategy at Maynooth University take to complete?
    MSc Consumer Insights and Branding Strategy at Maynooth University is structured around 1 year.
    What GPA is required for MSc Consumer Insights and Branding Strategy at Maynooth University?
    Per the program's published guidance: a minimum 2.2 grade honours (level 8) degree
    How competitive is MSc Consumer Insights and Branding Strategy at Maynooth University?
    MSc Consumer Insights and Branding Strategy at Maynooth University reports an acceptance rate of approximately 73%.