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    Umeå University

    Master's Programme in Marketing

    Last verified against the official program page on .

    Umeå, SEMScIn-person1 year
    SEK 96,600.00
    Tuition
    over 12mo
    60
    Credits
    SEK 900.00
    App fee

    Master's Programme in Marketing at Umeå University is a 60-credit, 1-year, in-person MSc program based in Umeå, SE. Tuition is SEK 96,600.

    About the program

    The program covers strategic marketing management including marketing strategy and sustainability, consumer behaviour, digital marketing, and brand management in the first semester, followed by elective courses and a Master's thesis in the second semester.

    Focus: both

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    Admissions

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    Deadlines

    Fall 2027
    Jan 15, 2027

    Standardized tests

    GMAT
    required
    Min GMAT Exam (10th edition): minimum 550, GMAT Exam: minimum 515.
    TOEFL
    optional
    Min Equivalent to Swedish upper-secondary English 6 (high school); equivalent to IELTS 6.5 (no section less than 5.5) or TOEFL 90.
    IELTS
    optional
    Min Equivalent to Swedish upper-secondary English 6 (high school); equivalent to IELTS 6.5 (no section less than 5.5) or TOEFL 90.

    After the program

    Post-study work rights

    12 months job search residence permit (Sweden)

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    Self-reported profiles of past applicants to this program.

    Prerequisites

    Specific coursework this program expects you to have completed: calculus, linear algebra, programming, statistics, and subject-specific prerequisites where applicable.

    Recommendations

    Exact count of letters required, whether academic vs professional references are preferred, and any program-specific guidance on who to ask.

    Essays

    Number of essays required (statement of purpose, personal statement, diversity statement), prompts where the program publishes them, and whether supplemental essays are optional or mandatory.

    Contact

    Direct email and phone for the admissions office handling this program, plus a link to the program-specific inquiry page where available.

    Frequently asked questions

    How much does Master's Programme in Marketing at Umeå University cost?
    The total estimated tuition for Master's Programme in Marketing at Umeå University is SEK 96,600 across 60 required credits.
    Is Master's Programme in Marketing at Umeå University online or in-person?
    Master's Programme in Marketing at Umeå University is offered in-person.
    How long does Master's Programme in Marketing at Umeå University take to complete?
    Master's Programme in Marketing at Umeå University is structured around 1 year and 60 credits.
    What work-permit options follow Master's Programme in Marketing at Umeå University?
    Post-completion work rights for Master's Programme in Marketing at Umeå University: 12 months job search residence permit (Sweden)