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    University of Gothenburg

    MSc in Marketing and Consumption

    Last verified against the official program page on .

    Gothenburg, SEMScIn-person2 years
    SEK 192,000.00
    Tuition
    over 24mo
    35
    Cohort
    students
    120
    Credits
    SEK 900.00
    App fee

    MSc in Marketing and Consumption at University of Gothenburg is a 120-credit, 2-year, in-person MSc program based in Gothenburg, SE. Tuition is SEK 192,000.

    About the program

    The program covers marketing, consumption, consumer behavior, branding, sustainable marketing, and service economy through core courses, electives, and a master degree project. It emphasizes global, cultural, and sustainability aspects of marketing and consumption.

    Focus: both

    Your fit

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    Admissions

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    Deadlines

    Spring 2027
    Aug 15, 2026
    Autumn 2027
    Jan 15, 2027

    Standardized tests

    GMAT
    optional
    Min GMAT™ Exam score of at least 485 and a GMAT™ Exam (10th edition) score of at least 500
    TOEFL
    optional
    Min English 6/English B (TOEFL iBT total score of 90 with minimum 20 in written test)
    IELTS
    optional
    Min English 6/English B (IELTS Academic total score 6.5 with no section less than 5.5)

    After the program

    Post-study work rights

    12 months job-seeker residence permit (Sweden)

    SEK 35,000.00
    Avg starting salary

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    Prerequisites

    Specific coursework this program expects you to have completed: calculus, linear algebra, programming, statistics, and subject-specific prerequisites where applicable.

    Recommendations

    Exact count of letters required, whether academic vs professional references are preferred, and any program-specific guidance on who to ask.

    Essays

    Number of essays required (statement of purpose, personal statement, diversity statement), prompts where the program publishes them, and whether supplemental essays are optional or mandatory.

    Contact

    Direct email and phone for the admissions office handling this program, plus a link to the program-specific inquiry page where available.

    Frequently asked questions

    How much does MSc in Marketing and Consumption at University of Gothenburg cost?
    The total estimated tuition for MSc in Marketing and Consumption at University of Gothenburg is SEK 192,000 across 120 required credits.
    Is MSc in Marketing and Consumption at University of Gothenburg online or in-person?
    MSc in Marketing and Consumption at University of Gothenburg is offered in-person.
    How long does MSc in Marketing and Consumption at University of Gothenburg take to complete?
    MSc in Marketing and Consumption at University of Gothenburg is structured around 2 years and 120 credits.
    How large is the MSc in Marketing and Consumption at University of Gothenburg cohort?
    MSc in Marketing and Consumption at University of Gothenburg typically enrolls around 35 students per cohort.
    What work-permit options follow MSc in Marketing and Consumption at University of Gothenburg?
    Post-completion work rights for MSc in Marketing and Consumption at University of Gothenburg: 12 months job-seeker residence permit (Sweden)